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Conner's Profile Photo

bout M

My name is Conner Booth, and I am a cat dad.

 

Whew, glad I got that off my chest. I am also a Dallas/Fort Worth-based graphic designer with a keen interest for illustration and photography.

I attended Mississippi State University, where I studied fine arts with a concentration in graphic design. I somehow found the extra time to be a member of Lab Rats Improv Comedy, MSU Fashion Board, and TheatreMSU.

Following my graduation in 2018, I dedicated my first five years to serving as an in-house graphic designer for an e-commerce brand specializing in the wholesale/retail gift industry.

In my free time, you can catch me browsing local antique stores, hiking or rollerblading down nature trails, or scouring the library to find my next read.

Background

Education

Mississippi State University

Bachelor of Fine Arts with a Concentration in Graphic Design

Class of 2018

Software Knowledge

Project Management

  • Asana

  • Basecamp

  • Hubspot

Email & SMS Marketing

  • Klaviyo

  • Postscript

  • Faire

Creative

  • InDesign

  • Illustrator

  • Photoshop

  • Procreate

  • Premiere Pro

Organizational

  • Dropbox

  • Google Drive

  • Microsoft Office Suite

Experience

Twisted Wares

In-House Graphic Designer / January 2019 - March 2024

  • Creative Direction for product photoshoots, and spearheaded new product launches.

  • Designed both print and digital ads for the company including elevator ads, floor ads, marketing collateral, and B2B catalogs using Illustrator and InDesign.

  • Created over 100 original designs under guidance of the Art Director for product development, and prepared finalized art files for screen-printing production using Illustrator and Procreate.

  • Led project management initiatives for product photoshoots, print catalogs, and quality assurance of samples.

  • Developed comprehensive design and strategy for B2B email marketing campaigns (Klaviyo, Faire) and managed B2C social media content and email marketing (Hootsuite, Later, Klaviyo).

  • Drove organic B2C revenue growth by creating social media content, contributing to a 34% increase in revenue.

  • Oversaw a product catalog with over 200 SKUs, and implemented SEO strategies to enhance visibility and reach.

  • Managed marketing contractors to ensure adherence to service level agreements.

  • Represented the company at wholesale trade shows in Atlanta and Las Vegas, engaging with clients, showcasing products, and taking POs.

  • Collaborated with teammates during pivotal organizational changes, including successful EOS implementation and transitioning to multiple work management systems (Hubspot, Basecamp, Asana).

The MatchBoxx

Art Direction / April 2020 - May 2021

  • Developed and established the company's logo and visual identity, ensuring brand consistency across all platforms.

  • Designed eye-catching product packaging that enhanced brand visibility and customer appeal.

  • Led the creation and maintenance of the company's original website using Shopify, optimizing user experience and capturing online leads.

  • Generated engaging content for various social media channels, increasing brand awareness.

June Clever

In-House Graphic Designer / January 2019 - March 2020

  • Maintained and updated printed wholesale product catalogs, coordinating print production with trade show schedules.

  • Adhered to client design specifications, including those for product hang tags and belly bands, as set by Cracker Barrel.

  • Designed one-page catalog supplements for new product releases.

  • Managed wholesale product pages on Faire and Shopify websites.

  • Assisted with preparing final art files for screen-print production.

GodwinGroup Ad Agency

Graphic Design Internship / June - August 2018

  • Executed various graphic design and advertising projects for clients such as Humana, Keesler Federal Credit Union, and Goodwill, including billboards, magazine print ads, digital banners, motion graphics, van wraps, program booklets, and ATM screens. Applied Photoshop, Illustrator, and InDesign knowledge to meet client design specifications.

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